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Listen To My ‘Gentle Marketing’ Radio Interview
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming...
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Marketing Advice For A Traffic-less Deli Franchise
Enjoy my first taping of the regular radio segment I host on The Small Business Big Ideas Show called Ask Chala For Some Gentle Marketing Advice (see recording at the 14:25 minute mark). Listen in as...
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3 Best Ways To Get Shopped On Price
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She...
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Abercrombie &Fitch CEO – Brilliant or Bastard?
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool...
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6 Ways to Track Your Competitions Marketing Strategy
I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to...
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Are you being too clever for your customer?
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to...
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The Best Marketing Advice You’re Forgetting to Follow
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we’ve just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my...
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The Beatles were right – you can’t buy love
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are...
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Would Anyone Care If You Disappeared?
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would...
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Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral...
Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon &...
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How would you explain what you do to a 4-year old?
“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every...
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Lessons from Paula Deen: How What You Say Can Damage Your Brand
I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or...
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The Networking Mistake Most Entrepreneurs Make
I’m a reformed anti-networker. That’s because I had a horrible experience at my first networking event when the woman I tried to talk to accused me of trying to sell her and left the room. I’ve since...
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The Biggest Mistake I Ever Made
As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them. This one mistake I’m thinking about was so big that it...
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Does this make me a tease? You be the judge!
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you...
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4 Body Language Cues You Need to Know When Networking
Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God’s sake! So read...
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Big Presentation? 5 Rookie Mistakes to Avoid
It’s an unwritten rule that all rock stars, even really ugly ones (no names needed) get a lot of girlfriends simply because they’re rock stars. The same can be said of small business owners who public...
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Are You Jumping In To Your Marketing?
I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic...
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Be a Stalker
When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried...
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‘Your Logo Looks Like a Toilet’
When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the...
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